Custom Content Ensures Engaging Messaging

April 25, 2017

80% of customers say that the authenticity of content is the most influential factor in their decision to engage with a brand. Customer engagement is one of the most important elements of marketing. Taking the time to create engaging content can set your company apart from the competition. A key element in your engagement message is its mood and visual theme.

Tips for Creating Engaging Content

  1. Be AuthenticConsumers will pay attention to things that you may not even notice. Images, photos even mission statements. Limit the number of stock photos and give your audience a flavor of who you are as a company. Consider using real employee images, office space and products when you reach out to your target.
  2. Tell StoriesStories make your content memorable. One of the most effective channels for story-telling is using video. Videos can also be repurposed for use on your website or social media.

I recently helped MCH Strategic Data tell their story in a meaningful way through the use of video and print. MCH received a 43% response rate by telling their story. I’d like to create cost-effective, engaging content for your business. Let’s connect soon.

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