Increasing brand awareness is likely one of the main marketing challenges you face as a business owner, especially if you have limited funds available for marketing purposes. It's important that your brand is always expanding and becoming more well known, as this is the key to survival in today's competitive marketplace. Here are four proven branding methods that require limited resources while still offering a high return on investment.
1) Excel At Content Marketing
Creating compelling and helpful content for your business website and social media accounts is an inexpensive way to create lasting results in your branding and marketing. Put together articles, how-to guides, infographics, videos or any other type of content you know your customers will enjoy, and share them on a regular basis. This type of content is simple and affordable to outsource if you don't have the time to create it yourself, and it will attract visitors to your products and services for years to come.
2) Reward Customers For Referrals
The spreading of a brand through word-of-mouth is what marketers dream of, as it costs little to nothing and can lead to lots of sales. One great way to accomplish this for your business is to reward your customers when they refer someone to your products and services. This might cost you something in the form of discounts or gifts for those who bring you referrals, but the costs are easily offset by the future sales you'll gain from these new and eager customers.
3) Email Marketing
Email marketing has consistently been one of the most effective and affordable marketing methods available to businesses of all sizes. Sending regular emails full of helpful and interesting content to your customers is one of the best ways to keep your brand fresh in their minds. Email marketing platforms today offer a lot of features that allow you to better craft your marketing campaigns and build your list of email subscribers, all at a price that any business can afford.
4) Offer Free Events At Your Business
Building your brand awareness in your local market is extremely important. A great way to do this is by hosting free events at your business that people who live in your area can attend. These events could include free classes, meetups related to the products you sell, meet-and-greets for other local business owners and more. These events are inexpensive to put on and will make your brand much more visible in your community.
These are just some of the many high-ROI methods you can use to boost your brand. By hosting local events, excelling at content and email marketing and offering an attractive customer referral program, you'll set your brand up for future growth and success. Contact me today and I can help make one of these brand building options happen.