Video animation and editing

Herzog Core Services Trade Show Video

The tradeshow video served a purpose to inform, educate and engage, without all the noise. The descriptive text and visuals told the story, even on the loud and crowded tradeshow floor.

Expertise
Video animation and editing
Platforms
Tradeshow Video and Company’s Visitor Lobby
Deliverables
10-minute 1080p video
Client
Herzog

Project overview

Herzog makes “Smart Moves” with trade show video

Develop a video that informs, educates and engages prospects at a high-traffic annual tradeshow.

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Photo & Video Production

Execution

Featurette length video pulled from mutiple sources

Developed in four weeks, this 10-minute, high-energy, comprehensive video focuses on Herzog’s core services. The production required locating, processing, and organizing a large number of clips from a variety of sources to create a cohesive presentation. The introduction, as well as each segment, are connected with a text-based animation that helps the viewer distinguish each service. The video played on a 70-inch conference center-facing screen and a 50-inch side wall screen.

Results

Successful Tradeshow Appearance

The finished video resulted in a successful tradeshow appearance and drew attendees to the Herzog booth to further explore their services. The finished product was so well received that it was later featured int he company's waiting area video screen.