Project overview
NRC Conference Promo Video
This video features brief outtakes of 2022 conference attendees describing the value of attending the conference in just one word. The video was short over two days and produced in one week. The finished product was designed to be a memorable and adaptable vehicle to attract future conference attendees.
Execution
Planned Asset Acquisition Works As Strong Foundation
This video integrated video shot at the previous annual conference along with assets from the venue to create a short but memorable video to promote the 2023 annual conference. Featuring just “one word” shared by prior conference attendees, the video quickly conveyed a range of benefits from attending the annual conference.
Results
Record Conference Registration
The finished video was featured on social media and on the association’s website. It was an element in a campaign that resulted in record registration and attendance at the 2023 conference.